BOAD 401: Launch Lab

Credits 3
Studio Hours
6
Lecture Hours 0
Minimum Study Hours
3

This course functions as a low-risk incubator where students develop their own creative ventures or entrepreneurial projects. With a blend of instruction, mentorship, and independent work, students apply tools in business modeling, customer research, financial planning, branding, marketing, and pitching. Working from concept to execution, each student builds a full venture plan over the semester. The course culminates in a formal pitch to a panel of entrepreneurs, investors, or community partners. Topics and formats may shift each term to reflect emerging trends in entrepreneurship.

Prerequisite Courses

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