Graphic Design (BFA)

Statement of Purpose

The goal of the Bachelor of Fine Arts in Graphic Design is to provide professional preparation for entry into the profession of graphic design or studies at the graduate level, and to prepare students to examine, anticipate and prepare for evolving roles in the information environment. The study of typography and its key role in the communication of information is the cornerstone of the Graphic Design curriculum, and typographic principles, systems and concepts are emphasized throughout. The department curriculum strives to balance the pragmatic and theoretical aspects of graphic design by building on a foundation of theory that increasingly becomes more pragmatic and complex in the solving of visual communication design problems.

Student Learning Outcomes

1. Concept. Demonstrate a clear understanding of a communication problem and present a meaningful solution.
2. Research. Apply research and analysis procedures and skills to identify an effective visual communication strategy.
3. Composition. Demonstrate the ability to select and arrange typography, images, diagrams, motion, sequencing, color, and other such elements effectively in the contexts of specific design projects.
4. Interactive Experience. Demonstrate the ability to clearly and effectively present an interactive design solution appropriate to its intended user and environment.
5. Professionalism. Demonstrate professional sequencing and presentation of work, clearly written project descriptions and evidence of effective team collaboration.